Efficiency Sprint
Efficiency Sprint makes companies operationally ready for AI.
Learn more →Hi, I'm Luba.
I'm a fractional CXO. I work with owners who want to exit operations.
My job is to give them back the part of themselves that built the company in the first place.
How I got here.
I've been remaking myself for as long as I can remember.
I studied to be a journalist and ended up running music — concerts, artists, an events agency. I built businesses in one country and started over as an employee in another. I climbed back up over a decade and walked out as a COO. Then I left that to build my own thing again. Somewhere along the way I became a mother, and somewhere along the way I started making music myself, which is the reinvention I'm proudest of.
Every time I switched, I thought I was leaving something behind. I wasn't. I was collecting pieces of myself I hadn't met yet.
That's the through-line of how I work, too. I think business is the biggest art form there is: you're conducting an orchestra of people, decisions, money, and time. Most owners I meet started their company for a reason that had nothing to do with spreadsheets, and lost it somewhere in the operations. My work is about giving that reason back.
Fifteen years in leadership. I was a founder and exited three companies. Now I'm building Efficiency Sprint. I'm a fractional CXO, and I spent the last eight years scaling a company as chief operating officer.
Read the longer story →What are you going to do with all that time?
We talk a lot about buying back our time. About efficiency. About automating, delegating, freeing up the calendar.
I named my company Efficiency Sprint — so I'm as guilty of this conversation as anyone. But the question I don't hear enough is the one that comes after.
Most of the owners I work with started their companies for a feeling: autonomy, creative space, real problems worth solving. And then the company they built took that exact feeling away from them.
When the systems are running and the calendar is open, what comes back isn't free time. It's you. The strategist. The builder. The person who can see the higher-level connections again because they're no longer stuck inside the thing.
That's what the work is actually for.
Four products, one philosophy.
EfficiOS
EfficiOS is the AI workspace where a company runs on the Efficiency Sprint framework. People and agents share one organizational chart. The owner leaves voice notes. The Chief agent hands out the work.
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The Second Chair
Matching owners with the right second-in-command: the operator who can hold the company while you step back into the work only you can do. Carefully sourced, carefully placed.
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FounderLaunch
Media as a strategic asset for founders raising capital, prepping for an exit, or building toward partnerships.
Learn more →Find me where I'm building.
I write, talk, and share most of the work in public. If you want to follow along, here's where it lives.
Things I've made for you to take.
Audits, workbooks, and short guides — pulled from the actual work, not dressed up as content.
The Irreplaceability Audit
7-Hour Workweek
Authority Matrix
A tea room for the women's conversation.
If you're a woman climbing, leading, founding, or rebuilding — there's a different conversation I want to have with you. About choosing yourself. About the version of strong that doesn't require burnout. Pull up a chair.
Step into the Circle →Occasional notes from me.
Sometimes a thought about the work. Sometimes something I'm reading. Sometimes the question I can't stop turning over.